- Our natural goal-achieving mechanism

(Extract from Chapter I)

Like all other forms of life on earth, we strive to reach specific goals that will preserve and advance our species. That is our main reason for existing. We contribute by surviving and then passing on our legacy to the world, and so our species evolves increasingly more complex and efficient individuals, in an unstoppable trajectory towards supremacy over our means of subsistence.

Our purpose as individuals is to achieve the goals that will fulfil our needs. All our decisions, behaviors and actions are guided by the intention to obtain what we think we need and what seems to be in our best interests. A better house, a higher-paying job, improved sporting performance, a fulfilling relationship, a good sex life, helping others, revolting against the establishment, seeking spiritual peace. These are all different ways of fulfilling our primary evolutionary role of preserving and advancing humanity. And as we succeed in achieving our objectives, whatever they may be, we contribute to this overarching goal.

Our way of life, then, is totally controlled by the objectives we aim to attain. Our goals control our actions, and depending on the goals we set for ourselves, our lives can take quite different paths. Within the context and limitations dictated by our evolutionary make-up (reflected primarily in our personality type), our thinking constantly manufactures our lifestyle. And the natural goal-achievement machinery we possess is what determines our achievements. This internal subconscious process (which we can modify through our thoughts) is responsible for most of our successes and failures, for our happiness and sorrows, for our motivation to work or procrastinate, for the decisions we make, and ultimately for the kind of life that we live.


"Principle 4 of Effective Thinking states that we possess an inborn goal-achieving mechanism that operates in our subconscious mind. All our actions are directed by this inner process, in order to attain goals that are important to us in everyday life."

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